During a meeting with the business owners I was able to establish who their user base was. I was given the details of people to contact that would be suitable for conducting these. I then interviewed five people for up to 30 minutes each.
The user interviews included key members of the marketing departments of large corporate companies, small business owners as well as partnering companies such as developers and branding agencies.
Synthesising the results was then undertaken to find similarities and interesting insights. Key insights:
It was unlikely a potential client would find Mahoney through a cold search but rather through a recommendation.
Outlining the services it provides plus a flexible approach to work. This is key as different types of companies require different types of services.
The importance of client involvement during the process.
A background on who the agency is and showcasing its employees, including bios and pics.
Work examples in the form of detailed case studies.
The ability to view the site on a variety of devices and screen sizes.
Clear contact details including a physical address which is seen as a core trust element for a company.
Evidence that the agency has a voice within the industry, with published articles and blog posts.
Gathering business requirements
In order to understand Mahoney’s business requirements, I set up a round of interviews with one of the co-founders and the agency’s Head of Product. The interviews took up to 30 minutes each.
A responsive website was essential as everybody has one and Mahoney needed to be represented in line with their competitors.
Being shown to be a flexible agency that can adapt to the requirements of a client and offering an end-to-end service which would integrate with an existing team in the client’s offices.
Display examples of key pieces of work that have been completed by Mahoney.
How it stands out from the other agencies.
Demonstrate its personality through the website.